Tag Archives: self-publishing

Publishing Nightmares: When the ‘What Ifs’ Come To Get You

I couldn’t sleep last night. It was my book, Undead Rising: Decide Your Destiny. Out of nowhere, I was just struck with this sickening realization that my book is, at its core, stupid. I mean, I knew that, all along: it’s supposed to be stupid-fun to imagine you’re being chased by zombies in New York; it’s supposed to be stupid-fun that you’re choosing what will happen next in the story, because that’s a rarity and a hefty dose of nostalgia. It’s stupid because no one really expects to have to put their zombie plan into place. In fact, I wrote it, at least in part, because it was a stupid idea that made me laugh and I had a great time doing it.

But last night, for whatever reason, I was swallowed by a tidal wave of shame. And because it was late and I was tired and fears were coming out of the depths of my brain, it ballooned. OMG, I thought. I can’t publish that. It’s not serious literature. Everyone will know me as ‘that author who writes really stupid books. I’m doomed.

I’m blessed in that I have a very forgiving husband. Because he moaned in his sleep, so I decided he was awake, so I woke him up. I told him I was going to publish a stupid book and no one would ever take me seriously ever again.

He told me it would be fine and to go back to sleep already.

This isn’t the first time he has had to talk me down from some big scary publishing fear that came out of nowhere. I keep finding more, actually. There’s a lot to be intimidated and afraid of.

I wish I could tell you that my fears were stupid by the time I woke up, but I can’t. My book is still kinda stupid. Fun, absolutely. But it will never be studied in high school English classes (and we can all be thankful for that). It’s not “serious.” But it wasn’t meant to be. There are lots of “not-serious” authors out there who nonetheless had a huge impact on readers (for example, the recently deceased Terry Pratchett. May his books be read forever.).

So it may not be bad to be a “not serious” author.

It probably won’t be the last time self-publishing wakes me up with a nightmare. What are your self-publishing fears? Why are they unfounded?

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All Laid Out: You May Need a Designer for Your Book

I’ve just spent an hour adding dropcaps to my book—I may be a little crazy.

Let me explain.

A goodly time ago, I decreed that I was giving up on the agent game and was going to self-publish. (Yep, I wrote that in September.) My first goal was just wildly unrealistic, and then I got paralyzed by life circumstances, fear, and options.

Nevertheless, I got back on track.

Step one was research where, exactly, to self-publish. From what I’ve read, it seems like a multi-pronged approach is the best tactic. Because I’m familiar with the system, I decided to start with Amazon’s CreateSpace, from whence it’s a natural transition to KDP for the epub, and then on to other epublishers (more research needs to be done).

Because my book uses the choose-your-own-adventure model, I felt it was good to have a print copy and a hyperlinked digital version, to catch the types of readers who prefer to flip through pages versus the newer ones who are brave enough to try the same thing on a digital device–no page flip required. But that format also means a lot of work.

I drafted a battleplan:

  • format for print
  • format for online
  • create cover
  • buy ISBN(s)
  • upload to CreateSpace
  • upload to KDP/ebook pub
  • update website
  • buy new business cards

You’ll notice that this battleplan is not ALL the steps to self-publishing, but it IS a lot more steps than I originally thought it would be.

But that first bullet there is why I ended up making dropcaps for an hour. It’s also why I’d encourage other people who are looking to self-publish to go hire a layout designer. Yes, it’s money, but it’s also hard, particularly if you’re not entirely sure what you’re doing.

Luckily, I do have some experience in that direction, but it was still both overwhelming and ridiculously tedious. Some things you have to consider:

  • What typeface will you use? What message does it send the reader?
  • What size will your typeface be? Can readers in your target age group actually read that size print?
    • Is it legible?
  • Where on the page will you start your chapter?
  • What are your margins?
  • Where will you put your page numbers? What will they look like?
  • Do you need dropcaps?
    • Do you know what a dropcap is?
  • How will you manage your widows and orphans?
  • Will you put a blank page between chapters?
  • Are there any weird formatting things you’re going to have to deal with?
  • If you find a small typo while working on one version of your book, how will you ensure that error is fixed everywhere it appears?
    • Suggestion: Keep a master file and make ALL changes there. Then use the master file to create the second and third and fourth, etc., versions. (I had a client who didn’t do this, and it was terrible.)

If you know all that kind of thing and don’t mind, then you may be perfectly fine DIY-ing it. CreateSpace offered a template to help match the book size you select, which was awesome. But if that list up there sounds overwhelming, or if you’d rather not waste a whole day doing that kind of thing, do yourself a big favor and pay an expert.

I particularly like the freelance author site Writer.ly.  (Note: I also sell my editing services there. Look me up sometime!)

Did you hire someone to design the layout of your book? Why or why not?

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Stephen King as a Writing Teacher

I loved On Writing, and it surprised me just how much I embraced it. Now, even though I’ve read only a few of his books, Stephen King has become one of my favorite authors–not for his writing, but for his devotion, his thoughtfulness, and his brain. I wish I could meet him.

Stories like this one remind me of how much I like him and want to hang out with him.

He’s just very authentic, and honest, sometimes about things that people (writers) aren’t comfortable admitting.

For example, he says that grammar–while still needing to be taught–isn’t the most critical skill.

And, even more heretical, he says that not everyone needs to be a writer. The scandal!

(I’ll take it a step further: not everyone needs to be a self-published writer…)

But I think he’s right. Sometimes it’s a matter of teaching people what they need right now in their real lives; they have opportunities later to further develop their talents if their interests take them there. Fundamentals. (See what he says about teaching kids to write directions from A to B.)

Also, I just love his frank crassness, like this: “Reading good fiction is like making the jump from masturbation to sex.”

Oh heavens, Mr. King, you’re givin’ me the vapors!

Anyway, he’s fabulous.

What do you think of King’s advice? Does it hold true in your experience?

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Chickening Out on Marketing

It’s officially October, the month I declared (last month) that I’d get my book, Undead Rising, published. And I have this awesome cover for it, and I’ve gone over it again to make sure all the links work and the words seem good and…
I’ve stalled out.
I met up with another writer to talk about, well, writing stuff, and was all bluster and confidence, about how I was just going to go ahead and do it already. And he asked a bunch of very sensible questions, like “how do you plan on marketing your book?” and “how will you reach your audience?”
And that’s when I sort of deflated.
I didn’t have a marketing plan. Still don’t, really. Because the truth is, as much as I realize it would help a lot, I just don’t want to do that kind of thing.
I understand it. I know how to do it–I’ve even done a lot of the basics for my day jobs in the past!  I just have zero interest in actually doing it.
Which, as my writing colleague pointed out, isn’t necessarily the best way to do things.
The thing is, I’ve got a day job, a lot of extra work as a freelance editor, and I try to still have a little time left to hang out with my new husband, do chores, and sleep. Oftentimes, marketing seems to take up a ton of time, to the point that it is frequently seen as a full-time (or at least busy part-time) job in and of itself. And it’s just not a priority for me right now.
So I’ve stalled out. I don’t know what to do. Part of me says, “eh, go ahead and get it out there, why not?” This part of me reminds me that I didn’t write this book to become a millionaire and that I’d really like to be able to say I’m a published author already…I’m tired of waiting.
The other, perhaps more sensible part, says, “you’ve put all this work in already, why would you finish it off by only doing half the effort?” And I don’t really know what to say to that part.
Anyone who has been there, what did you do? What do you think I should do? Is the marketing as hard/work-intensive as it looks like it is?

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Editing Quick Hit: ‘Backward’ Apostrophes

What I’m about to say may shock and confuse you–it’s okay, it’s not your fault; the machines are lying to you. But I’m here to help.

Your apostrophes are backwards.

Don’t worry, it’s not all the time. The most common writing software is just making things bonkers for you.

On fonts that utilize “curly” apostrophes (unlike online, like this typeface) should always have the “tail” of the apostrophe pointing toward the missing letters in a shortened word, such as in dialogue. In other words, the apostrophe should be “closed” or shaped like a number 9.

But Microsoft Word botches this every time, like this:

wrong way to use apostrophes

The apostrophes for ’em (them) and ’90s (1990s) should show the reader where the missing letters go. Thinkin’ (thinking) is correct, however; the tail says, “there should be a ‘g’ right here!” Instead, Microsoft Word thinks those apostrophes are single quotation marks, which leads it to put in the wrong one.

Here’s how it looks when it is correct:

correct apostrophe position

Now our helpful apostrophes say, “look, these two words are missing letters!” Perfect. (And “thinkin'” is still correct.)

Individually, this is easy to correct: just put in two apostrophes when you want to flip one around. The second apostrophe will be turned the correct direction. Then, just delete the first one.

If you’re going to be apostroph-izing frequently, you may want to look into the programming to see if you can turn off the flippy apostrophes, but most people don’t need to go that far. Of course, you can also hire a good editor/proofreader (like me!) to do all the apostrophe-scrounging for you.

I recently worked on a fun book that featured a lot of Western-y dialogue. There were a lot of backward apostrophes to fix. Here’s an example of how this kind of dialogue should look when it is done correctly:

example of dialogue with apostrophes

With all the shortened words spelled out, this would say, “That is because you run faster than I do, so as I gotta get them first.” But that just sounds crazy, so shortened dialogue it is! Just be sure to keep track of which direction your apostrophes are facing.

If you want to read up on apostrophe directions, consult section 6.114 of your Chicago Manual of Style, 16th Edition.

Are your apostrophes backwards? Have you run into this problem before?

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Making a Book, Literally

How to Make Your Own Hardcover Book

This is just neat: this man on Reddit made his own book, in a very literal sense. He has good reason for not buying it: it is originally in a different language, without an official English translation. But he procured the English version and wanted to keep it on his shelf. Ta-da, build-your-own-book!

The process is both complicated and relatively simple. It looks time-consuming, but that shouldn’t be a barrier to anyone who is really passionate about the idea.

The steps essentially are:

  1. Acquire text for book. Print it out on good paper.
  2. Fold printed pages into “signatures” (folded-in-half sections).
  3. Measure where the stitches for the binding should go.
  4. Poke holes into each signature. Looks time-consuming.
  5. Sew the signatures to each other. (Careful about keeping those suckers in order.)
  6. Put glue on the outside edge of the stitched pages. Let dry.
  7. Trim and sand down rough edges on the pages.
  8. Acquire old hardcover book you don’t want; remove the cover (you could also make your own. See Pinterest).
  9. Add cover pages and any other details to your text.
  10. Recover your new book cover.
  11. Glue in the pages.
  12. Enjoy!

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Gardening Your Words

sunflowers

I have a plot at a community garden (though the garden journal-ing hasn’t been going too well lately), and it makes me contemplative. Gardening has been used as an allegory for so many things–not that it’s surprising, with growing our own food being so important through most of civilization. So here’s my allegory: Gardening as the publishing process.

  • Gardens start with relatively few raw materials: you’ve got good dirt, a spot with sun, some seeds and some water. Hopefully you’ve got a trowel.
    • Similarly, it takes relatively little in “things” to start writing. You need a computer or just a paper and pen. Maybe a good “writing chair,” if you’re lucky.
  • The beginning of a garden is full of mystery. You stick some seeds in the ground and water them, but nothing happens. You just hope that they’ll grow. And for days–if not weeks–nothing seems to be happening. You just have to keep showing up, watering and checking for weeds, and hope that the seeds you planted weren’t duds. I found this incredibly frustrating. What were they doing down there?! Other people started their plots with starter-plants bought from the garden center, but sunflowers have to come from seed. And it looked, for at least 2 and a half weeks, like nothing was going to come from it.
    • We don’t know the outcomes when we write. First, we face that terror of the blank page. Then, even if we manage to fill it, we don’t know if it’s any good, or if we’ll get anything out of it. It’s all a big gamble at first, then a lot of waiting. Being a writer of any kind takes simultaneous constant work and patience.
  • Without warning, though, things just start to grow. The little heads of my sunflowers were just the tiniest little hints of green one day, and by the end of the week they were over two feet tall. By the time they were fully grown, they were taller than me and had flowers the size of saucers (see photo above!). But not everything in my garden grew evenly, and other people had a lot more produce than I did. All season, I’ve produced a total of three tomatoes! Little ones!
    • Comparing yourself to others is natural, but it doesn’t always help. Sure, I only have three tomatoes, but I had killer sunflowers that no one else could boast. The same is with my writing; I’m strong in some areas where others may be weak. Even though we’re doing the same things, we have different strengths.
  • Things outside of your control can have a big effect on your outcomes. In the garden, that was a sudden and devastating infestation of squash bugs. No matter what we did to squash them or spray them or make our plots seem unappealing, they proliferated. Everyone in the garden was forced to pull out every squash plant. I even had to sacrifice my cucumber plant–the squash bugs didn’t know they weren’t supposed to like eating that, too.
    • You can do literally everything right and still not have success. I have a zombie book I think has great potential, but zombies are considered passe now; the trend-mobile has already moved on. Does that mean my book isn’t good or that I’m a bad writer? No, it just means there’s something else going on. (Besides, it doesn’t mean I have to tear it up forever. I’ve held on to it, and now maybe it’s time to publish after all.)
  • Gardening takes a lot of work that doesn’t look like work. I’ve been by every day this week: 100+ degree days are not good for growing vegetables, and it’s all I can do to keep my plot watered. But it doesn’t look like I’m doing much; all this watering doesn’t have a lot to show for it. Today I planted potatoes, and hauled two wheelbarrows full of fresh mulch into the bed. You can’t tell at all; it’s just more dirt.
    • Day-to-day, writing doesn’t look like much. It’s a lot of sitting behind a keyboard. It can be tough when someone says “so, what have you written?” and you know there is nothing you can point them to. But that doesn’t mean you haven’t been hard at work.

I’ve decided to think of my writing process as a garden: tend it well, and it will reap rewards…eventually. How do you think of your writing career? How do you keep yourself motivated?

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Editing Quick Hit: How Many Spaces Go After A Period?

Spacebar: the Final Frontier

I’ve been saving this image so long; I can’t believe I can finally use this joke.

An unexpected furor popped up among some family friends last month, and because I work as an editor, I was the subject-matter expert (in other words, the controversy swirled around me). And it all started with a 3-year-old online article.

The very important question: How many spaces go after a period ending a sentence?

The question-asker had stumbled upon this article from Slate: Space Invaders: Why You Should Never, Ever Use Two Spaces After A Period.

And it’s full of fightin’ words.

Forget about tolerating differences of opinion: typographically speaking, typing two spaces before the start of a new sentence is absolutely, unequivocally wrong,” Ilene Strizver, who runs a typographic consulting firm The Type Studio, once wrote. “When I see two spaces I shake my head and I go, Aye yay yay,” she told me. “I talk about ‘type crimes’ often, and in terms of what you can do wrong, this one deserves life imprisonment. It’s a pure sign of amateur typography.”

Yowza.

But, yes, the accepted standard is now one space after a period, in all cases. (If you’d like to look it up yourself, it’s in section 6.7 of the Chicago Manual of Style, 16th Edition.)

It came to be with typewriters, which didn’t leave enough visual space between a period and the next letter with just one space. But you probably haven’t touched a typewriter in years, so it’s okay to drop the preference.

I know, it’s likely you learned the habit in school–or maybe just picked it up as a sly way to increase the page count on assigned homework–but you’ll make your editor’s life easier if you slim your manuscript down to just one space after the period. If it’s challenging to unlearn the long-engrained habit, you can also use your search bar in Word to search for two spaces, then use the replace function to replace it with one space (it’ll look like you’re searching for nothing, but this works).

Does it really matter? Not truly. It’s just one of those accepted rules. Consider it like brushing your hair before you leave the house. Sure, you don’t have to, but you’ll look more polished and professional if you do. I don’t care if you put two-three-four! spaces after a period in your personal emails, your journal, your thank-you notes–but when finalizing a manuscript, stick to just one.

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Off the Fence and Into Self-Publishing

Icat on a fence‘ve written a lot about publishing versus self-publishing, and have made it pretty clear that I’ve been fence-sitting: researching both, querying agents, and monitoring the self-publishing world and the struggle between the two methods of publication.

Well, I just got pushed off the fence.

At DFW Writer’s Convention in 2013, I was able to sit down with two agents for pitch sessions. They both went really well, and I went home with two full manuscript requests for my zombie gamebook, Undead Rising. I sent them in, and began my patient waiting.

After a few months, I received a rejection from one of the agents. It was short and vague. I found out a week later that she had switched agencies, so I think she probably picked up only her favorite things and took them with her. So my feelings weren’t that hurt.

And then I waited some more. And, frankly, I had a really busy year… so I forgot about it.

I just this week got the other rejection. That’s 15 full months (a year and a quarter!) of waiting to hear back one way or another on a  requested manuscript; she’d already shown enough interest to get me to “phase 2” of querying.

Now, the agent was really kind in her rejection and apologized for the “unconscionable delay,” which she attributed to her “large backlog of requested material.” In fact, the rejection was largely positive; she mentions a quibble or two, but it (in my opinion) seems extremely minor and not a big deal. She said it was “well-executed” and that there was “a lot to like here.” Which is good to hear.

I’m not trying to call her out here–I’m not going to say who the agent was; she was very nice in person and I would have liked to have worked with her. But a 15-month delay on a requested manuscript seems ridiculous. Particularly because it is considered good manners to not consult other agents while a manuscript is with an agent (though I could have, had I notified her. Like I said, I forgot.)

This isn’t the only reason–the stars in general are feeling like they’ve aligned for me–but this is a big reason that I’ve decided to self-publish this book. The traditional publishing structure seems to be oriented toward very narrow types of books (whatever the gatekeepers think will sell well immediately) set on incredibly long-term time frames (making the process more about luck and timing than content). That combined with the lower rate of return… I just don’t feel like my oddball book will ever be a good fit in the industry. And that’s disappointing.

But it’s also exciting.

So, by Halloween of this year, I intend to have a complete zombie gamebook adventure available for sale as an ebook (and maybe a print book). I look forward to getting Undead Rising: Decide Your Destiny to an audience in time for All Hallows Read!

If you’ve self-published, can you offer any tips or tricks?

 

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Author Hugh Howey Has Good Questions for Amazon

I admit it–because of all the Amazon/publisher tiffs lately, I’ve started to view breakthrough author Hugh Howey as a bit of an Amazon brown-noser; he always seemed quick to defend the ebook giant, even when they made strange choices. But I think maybe that assumption was wrong.

He recently published a long list of questions directed at Amazon, titled simply “Stuff I Want to Know.” Some of his questions seem…trivial:

I would love to know why we don’t have any sort of gamification of writing implemented yet? Writers should receive little congratulatory badges for hitting reasonable sales milestones.

Why don’t you all create a newsletter system for authors?

But he also has some extremely good and pointed questions, and it’s good to see his perspective as a super-producing Amazon insider. For example:

I want to know why you all haven’t come out and explained that the 70% cut we make on ebooks priced in a certain range aren’t really royalties. (See #5 of this list for an example of improper usage of the term). When they’re called royalties, the 70% seems exceedingly generous. Because publishers pay a lot less. But publishers provide other services, like editing and cover art. We are handing you a finished product. As a distribution fee, you taking 30% (plus more for delivery fees) sounds less crazy-generous. It seems downright reasonable, in fact. Or even an area where you all could afford to give a little more.

Or:

I would love to know how many readers borrow a book and then go on to buy a copy of the same book. I’ve done this before, and I tend to doubt my uniqueness. For Prime members especially, who only get one borrow a month, do they ever love an ebook so much that they decide to own a copy for good?

It’s great stuff, providing both a peek behind the curtain and some food for thought. Read the whole post here.

I’m still only gently wading into the publishing world, but do any of you have questions for Amazon or any of the major publishers? What are the things you want to know? So much of the process is cloaked in mystery; there has to be something.

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