Tag Archives: marketing

Chickening Out on Marketing

It’s officially October, the month I declared (last month) that I’d get my book, Undead Rising, published. And I have this awesome cover for it, and I’ve gone over it again to make sure all the links work and the words seem good and…
I’ve stalled out.
I met up with another writer to talk about, well, writing stuff, and was all bluster and confidence, about how I was just going to go ahead and do it already. And he asked a bunch of very sensible questions, like “how do you plan on marketing your book?” and “how will you reach your audience?”
And that’s when I sort of deflated.
I didn’t have a marketing plan. Still don’t, really. Because the truth is, as much as I realize it would help a lot, I just don’t want to do that kind of thing.
I understand it. I know how to do it–I’ve even done a lot of the basics for my day jobs in the past!  I just have zero interest in actually doing it.
Which, as my writing colleague pointed out, isn’t necessarily the best way to do things.
The thing is, I’ve got a day job, a lot of extra work as a freelance editor, and I try to still have a little time left to hang out with my new husband, do chores, and sleep. Oftentimes, marketing seems to take up a ton of time, to the point that it is frequently seen as a full-time (or at least busy part-time) job in and of itself. And it’s just not a priority for me right now.
So I’ve stalled out. I don’t know what to do. Part of me says, “eh, go ahead and get it out there, why not?” This part of me reminds me that I didn’t write this book to become a millionaire and that I’d really like to be able to say I’m a published author already…I’m tired of waiting.
The other, perhaps more sensible part, says, “you’ve put all this work in already, why would you finish it off by only doing half the effort?” And I don’t really know what to say to that part.
Anyone who has been there, what did you do? What do you think I should do? Is the marketing as hard/work-intensive as it looks like it is?

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