Amazon is an excellent tool for selling your book, but it isn’t necessarily intuitive. There are completely different sites for print books (createspace.com) and ebooks (kdp.amazon.com), and then there is a different site to craft your author tools. It took me six months to realize I wasn’t using their author tools! I figured I’d write it up to save y’all the same embarrassment.
First, find the site. I had to Google it. You can also click through one of your favorite books, and click on the author name, then scroll down to find the “are you an author?” link. You’re looking for https://authorcentral.amazon.com.
If you are already selling your books through an Amazon platform, it should be easy to connect your name to your book. It’s an easy-to-follow interface, and won’t take very long.
You’ll fill in a short biography, and it’s a good idea to add your author photo. Bonus points if you have other photos or videos that will help readers connect with you as a person, but you have to work within your comfort zone. Connect your blog and Twitter* feed, and it’ll give readers just one more chance to follow you. You may need to look up exactly how to find your blog’s RSS feed, but once again Google is your friend there.
This is what it will look like when you’re done (and it’s been approved by Amazon).
As we know, connection with readers is critical! The author page is a fantastic, free way to connect the dots. Don’t make the same mistake I did!
There are a lot of other tools back in there, including a sales chart, your sales rank against all other books in Amazon’s stock, your current author rank, and an easy snapshot of all the Amazon customer reviews of your books. I mean, seriously, how did I miss the memo on these? They’re great to have access to, finally!
Do you use Amazon’s author page tools? What’s your favorite feature?
*Note: Amazon’s having some kind of dispute with their tweet provider, so tweets aren’t currently uploading, but it’ll resolve sooner than later.