My husband and I were talking about the newest concoctions from fast food/convenience store marketers, and I had an epiphany. We’re calling it the “Fast Foodie” trend.
Basically, we think there are two basic movements happening in the food market, two fundamental types of relatively new consumers.
The first is already well-documented: the Foodies. These are the folks who prefer organic ingredients, melt over the freshest kale innovation, who want to know which farm has the chicken that laid their omelet. It’s all about fresh, and healthy, and good for the world. It’s also fairly expensive, with a little bit of a reputation of snoodiness.
It used to be “Foodies” in one corner and “everyone else” in the other. But then we got a new sub-group: the Fast Foodies. These are folks who, like their Foodie counterparts, are looking for something a little different on the menu tonight. But, unlike Foodies, they don’t have a lot of money, or they don’t care much for health trends, and are not at all worried about the environment or freshness or, really, if that even really is chicken egg in their breakfast. There’s also a great shock value effect when you tell someone what you had for lunch and they say, “Really? You ate that?!”
And thus was spawned a market.
We have these Fast Foodies to thank for the incredible, awe-inspiring monstrosities saturating the market: Taco Bell Doritos Taco Loco; Ben & Jerry’s new Core flavors, which feature a build-your-own middle flavor; the Bacon Sundae at Burger King or the Bacon Shake at Jack in the Box; Pizza Hut’s Hot Dog Crust pizza; White Castle Chicken Rings; Taco Bell’s Waffle Taco; KFC’s Double Down–who needs bread when you can have more fried chicken?; Loaded Doritos at 7-11.
These are folks that don’t care that a Taco Loco from Taco Bell contains 14% of their daily value of sodium, and that nearly half of its calories are from pure, glorious fat. In fact, they might like it because of that. After all, it took less than six months for Taco Bell to top the $1 billion mark for the $1.89 tacos.
It certainly isn’t the first time we’ve eaten strange things–McDonald’s may have been the kickoff, offering the McGriddle and McRib before the fad seems to have started–but it does seem like it’s a big movement now.
Personally, I can’t speak to the taste or quality of any of those products: I veer more toward the Foodie side of the Foodie–Fast Foodie spectrum, and the idea of eating any of that stuff makes me kinda sick. But I do think it’s fascinating.
What do you think? Is the Fast Foodie trend real…and is it here to stay?